When you purchase a franchise business you take on the corporate image of the franchise system.
The better the corporate image the more it adds value to your business both now and in the future. The OzSpy corporate image is not just about a logo.
The brand behind our franchise system is about much more than that. Our corporate image encompasses our philosophy, the quality of our products, our customer experience and how we position our brand in the marketplace.
Here are some of the ways we seek to protect the OzSpy corporate image and how we do our best to make sure it stays as good as it is.
Regular image reviews and adjustment
Each year we review our image. This usually includes a total revamp of our corporate websites, a review of our uniforms and marketing materials. We even look at possible improvements to the interior appearance, signage and overall look of the franchise business. This is regularly conducted in response to research and market changes.
This allows our business to flex with market changes and consumer behaviour.
We constantly check both online and bricks and mortar competitors to determine where we are placed in the market. We free you from the worry and stress of trying to keep up with the latest trends and the anxiety about potential threats to your business. We take care of all that for you.
We constantly monitor the internet to ensure there are no issues that could affect our corporate image. This includes Trade Mark violations and anything else that could have a negative effect on the OzSpy franchise system.
Design, copywriting, templates and appraisals for franchise owners
To help maintain constancy in the use of our image and our marketing message we provide free graphic design for promotional material, content writing, advice and appraisals for all marketing material. This saves our franchise owners money and helps maintain consistency and the the integrity of our image.
And it doesn't stop there
These measures a just a sample of the steps we take to uphold and strengthen our corporate image. To us this is another way we strive to build value into the franchise business. Much is done behind the scenes to add value so that our franchise owners are free to build a business that will continue to increase in value.